Practical content on process automation, applied artificial intelligence, and sales funnels — for those who want to sell more without working more.
Sales Funnel & Automation Specialist · Founding Partner, Esparta Marketing Digital
Funnel, automation, and AI aren't isolated topics — each one supports the other. That's how this hub is organized.
Structuring attraction, nurturing, and conversion. How to design a journey that creates revenue predictability.
See articles →How to take repetitive tasks off your team's plate and keep the relationship cadence running on its own.
See articles →Agents, generative AI, and smart automations applied to support, qualification, and business decisions.
See articles →Pick the role closest to yours and follow the articles in order.
Why funnel and automation decide your revenue predictability — and where to start.
How to structure the nurturing cadence and use AI without losing the brand's voice.
How automation and AI qualify leads before they ever reach you.
Practical guides on automation, AI, and sales funnels — no fluff, straight to the point.
See all articles →Agent = Model + Harness. How the governance layer that makes an LLM predictable applies to real data pipelines — from schema validation at the entry to the guardrails of an AI agent querying BigQuery.
Business Intelligence isn't just for big companies. Practical examples, the right metrics, and a step-by-step guide to your first BI dashboard.
The most valuable use of generative AI in sales isn't the chat — it's lead qualification before it. Practical examples, governance, and how to configure an agent with real context.
Automations, agents, and tools I've built — open source whenever possible.
See all projects →A generative AI agent that chats on WhatsApp, qualifies leads through key questions, logs them to the CRM, and automatically escalates to a salesperson when the lead is ready.
A dashboard that consolidates CRM, ad, and scheduling data into a single view, with daily automatic updates of the funnel metrics that actually matter.
A behavior-triggered nurture sequence combining email and WhatsApp, with an automatic re-engagement cadence for inactive contacts.
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